Public and private organisations often encounter unmet needs that existing solutions fail to address.
Technology-push approaches have failed in many sectors because the developed solutions do not meet the requirements of customers. However, if innovation comes from a customer unmet need, there is a higher success rate, in terms of their application in practice and market uptake, because they have been developed side by side with the client.
InnoBuyer has gathered “10 keys for unmet needs identification”, giving you some clues for demand-driven innovation, which starts with unmet need identification.
These tips will help you successfully carry out the unmet need identification process, taking your skills to the next level when identifying unmet needs within your organisation.
Find out this and other documents in our newest website section: InnoBuyer’s Library.