The City Council of Las Rozas de Madrid is the public entity responsible for the government and administration of the city. One of the main challenges facing the council is the digital transformation of the city and the definition of a new mobility model.
Las Rozas is the third largest municipality in the Madrid Region (95000 inhabitants) and presents a discontinuous and heterogeneous urban structure. Part of its municipal area is located within the regional park of the Cuenca Alta del Manzanares, the largest protected natural area in the Madrid Region and one of the most ecological and landscape value.
Las Rozas participates on the MOT project (Madrid Oeste Tecnológico/Madrid Technological West), a collaborative project between four municipalities (Las Rozas, Majadahonda, Pozuelo de Alarcón and Boadilla del Monte) which purpose is to promote digital transformation and the creation of a Smart Metropolitan Area, improving mobility between the four cities through a transport network for personal mobility vehicles that communicates them through Arco Verde regional green area.
The size of the municipality, its urban dispersion, the increase in population that has occurred in recent years and the existence of an important business network make Las Rozas an important focus for generating and receiving trips both within and outside the municipality. This, together with the environmental problems generated in recent years in the municipalities due to the excessive use of polluting vehicles, makes sustainable urban mobility a strategic point for Las Rozas to improve the quality of life of citizens and visitors.
To improve this situation, Las Rozas City Council, as part of its strategy, wants to develop a new mobility model to incorporate new means of urban mobility. This strategy is described in the city Sustainable Urban Mobility Plan (PMUS).
To reach this goal some actions are considered necessary:
In addition, another objective is to develop, together with the MOT municipalities, a new transport network for personal mobility vehicles that runs through the Arco Verde, which is a green infrastructure of Madrid Region to improve, preserve and protect the regional biodiversity.
In order to meet these objectives and promote the use of low and medium-speed transport for short trips, such as electric bicycles or scooters, the challenge is to deploy a network of chargers in different urban areas (green areas, libraries, next to bike lanes, sports centers…), blending in with their surroundings, with low visual and environmental impact, accessible and easy to install and maintain.
Currently, Las Rozas City Council through the municipal innovation company, Las Rozas Innova, is subsidizing the purchase of electric bicycles and scooters.